Signs of the Times - The American Mix
February 2001
Marketing and Advertising: The American Mix
Search for:


Home

Were you as amused as I was when I received the first issue of The American Mix, published by Guinness/UDV, sent to less than .02% of the population of the U.S., to community leaders like you and me?

Sporting a Virginia address (P.O. Box 25588, Alexandria, Virginia 22313), it features the whiskey habits of our founding father George Washington [not to be confused with the alcohol habits of our recently selected President George W. Bush]; the Century Council's alcohol education program for 21st Century college students; Alcohol 101 (R) [praised by our own Virginian Congressman Tom Davis, who helped facilitate the launch of the program at George Mason University]; an article suggesting 'Blue Laws' may be outdated; and a David Brooks' exclusive on 'Why Bars Are Better Than Coffee Houses.'

 Strange But True: These Are Real Laws

"In Washington State, it is illegal to have lollipops in your posession. In West Virginia, it's illegal for children to attend school with their breath smelling of wild onions. In Kentucky, it's against the law to trasport an ice cream cone in your back pocket. In Illinois, it's against the law to give lighted cigars to dogs are cats In Vermont, it's the law that everyone must take a bath of Saturday. In Connecticut, it's illegal to walk across the street on your hands. In Alabama, it's illegal to drive your car blindfolded" (The American Mix, January-February 2001).

 Adult Drinks: In Many Places Still An Issue

"Old laws about buying beer, wine and distilled spirits on Sunday have changed in some places, but not others. And there are other unusual laws about adult beverages.

In New Mexico, only horse race tracks can sell drinks on Sunday. In Kansas, you can only buy adult drinks on Sundays from a hotel mini-bar. In Iowa, it's illegal to run a tab at a bar. In Indiana, liquor stores are prohibited from selling milk or cold soft drinks. In North Dakota, beer and pretzels cannot be served at the same time in any bar or restaurant" (The American Mix, January-February 2001).

Voting and Drinking in Virginia 

Virginian's attitudes about voting and drinking have changed somewhat since George Washington's times.

In 1918, Election Day was made a state holiday (Ch. 66, 1918 Acts of Assembly). In 1934, the ABC law was enacted and liquor sales by government stores were prohibited on any election day in any county, city, or town.

Then the ABC law evolved to prohibit liquor sales on legal holidays. It was not until 1989, that Virginia dropped its November election day as a legal holiday, which then allowed sales of liquor by government stores on election day. (The 1989 change replaced the election day holiday with the Friday after Thanksgiving to provide for the long holiday weekend).

For most practical purposes, Virginia voters (unlike those in Illinois) are prohibited from voting in bars. According to the Code of Virginia, each polling place "shall be located in a public building whenever practicable" and no polling place "shall be located in a building which serves primarily as the headquarters, office, or assembly building for any private organization, other than an organization of a civic, educational, religious, charitable, historical, patriotic, cultural, or similar nature, unless the State Board as approved the use of the building ..." (Code of Virginia, 24.2-310 & 310.1).

Currently, there do not seem to any bars in Virginia seconding as a polling place. Virginia is still under the Voting Rights Act of 1964 and it is likely that the decision to have a bar second as a polling place would have to pass my the U.S. Department of Justice.

Evaluating Guinness/UDV as 'a leader in responsible marketing,' publisher Guy L. Smith establishes the following ground rules for the new publication.

 We are about free choice. We believe lawmakers hould start any lawmaking exercise from the premise that Americans can and should be trusted to make wise decisions.

We are about respecting the intellect of the individual. Too much of today's media tends to talk down to America, offering two-dimensional views of the world. People are smarter than they're often given credit for.

We are about business. This newspaper is published by Guinness/United Distillers & Vintners. Spirits, beer and wine are our business, and we won't pretend otherwise. We distribute Smirnoff vodka, Guiness Stout beer and Bass ale, Beaulieu Vineyards wines, Jose Cuervo Tequila, Bailey's Irish Cream, Johnnie Walker and J&B scotch whiskies and others. Guinness/UDV is a progressive, responsible corporate citizen: Our marketing code represents best practice in the industry, and sets the highest standards. We encourage you to read it.

As a leader in responsible marketing, we believe that people who enjoy our brands must do so with a strong sense of personal responsibility. We'll remind you of this constantly.

Lastly, we are about you, the readers, without whom this effort would be a thorough waste of time. We hope this mix of fun and substance will be of some value in your lives, in celebrating with friends and loved ones.

If you have comments about the whiskey habits of our political leaders, about Alcohol 101 (R), about the efficacy of Blue Laws, or about the entertainment value of bars vs. coffee houses, please send them to The American Mix at editor@theamericanmix.com or to george@loper.org where the most representative will be posted on my web site with full attribution.


Comments? Questions? Write me at george@loper.org.