Archives - The Donkey, the Elephant and Pacman
November 1999
Marketing and Advertising: The Donkey, the Elephant and Pacman
Search for:

Home

 

[The Donkey and the Elephant] have represented the two major political parties in America since 1874 when Thomas Nast published the figures in cartoons.

The parties, in some states, incorporated the characters on ballots to help illiterate voters recognize where to mark their X. The meaning of the symbols was a bit more obscure.

It has been said that the donkey represented Democrats when Ignatius Donnelly, a Republican in the Minnesota legislature claimed, 'The Democratic Party is like a mule-without pride of ancestry or hope of posterity'.

A candidate for the Democratic presidential nomination, Adlai Stevenson linked the meaning of the Republican party to elephants when he responded, 'The elephant has a thick skin, a head full of ivory, and as everyone who has seen a circus parade know, proceeds best by grasping the tail of its predecessor'.

Whatever you think of the Donkey and the Elephant, it is hard to beat the new pacman symbol of the Reform Party. I will leave it to you to discern its meaning.



Comments? Questions? Write me at george@loper.org.