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"Journalists have been "buckraking" for years, speaking
to trade associations, corporations, charities, academic institutions and
social groups. But what'schanged is the amount they're paid. In the mid-1970s,
the fees peaked at $10,000 to $15,000, say agents for speakers bureaus.
ABC's Sam Donaldson can get $30,000, ABC's David Brinkley pulls in $18,000
and the New York Times' William Safire can command up to $20,000"
(Alicia C. Shepard, American Journalism Review, Dec 10th - 16th, 1996).
"When a $4.2 billion Toyota distributor pays $35,000 for someone
like (ABC News correspondent and NPR commentator) Cokie
Roberts, or a trade association pays a high-profile journalist $10,000
or $20,000 for an hour's work, it inevitably raises questions and forces
news executives to re-examine their policies" (Alicia C. Shepard,
American Journalism Review,
Dec 10th - 16th, 1996).
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