Archives - Allen Campaign Ad 'Wrong, Wrong, Wrong'
October 1992
Politics in Virginia: Allen Campaign Ad 'Wrong, Wrong, Wrong'
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"The National Republican Congressional Committee prepared an ad for [George] Allen showing a rally against the Gulf War held in Washington, D.C. In the scene a protester is holding a sign reading 'Victory to Iraq! Defeat US Imperialists.' A still photo of Slaughter is then superimposed on the scene. 'Kay Slaughter and the liberals in Congress opposed fighting Saddam Hussein,' says the narrator as the picture dissolves into a headline reading 'City Councilmember Kay Slaughter joined the Coalition's December 7 rally ...' By overlaying a picture of Slaughter on the rally as the announcer describes her opposition to the Gulf War and attendance at a specific rally, the ad invites the false inference that the rally shown was the rally Slaughter attended.

The announcer then states, 'Slaughter opposed President Bush and joined anti-war protesters while our troops were at risk in the Persian Gulf.' Troops in the Gulf are shown with a picture of Allen superimposed over them. The ad closes with Allen meeting with Bush in the White House. 'George Allen and George Bush. Judgment and leadership we can trust.' Slaughter, who said that she would have voted against movement of U.S. troops against Saddam had she been in Congress at the time of the January 1991 vote, noted, 'I am the mother of a National Guardsman, and to imply that I did anything other than give my wholehearted support to our troops is beneath contempt.'

Slaughter had attended a peace rally held in Charlottesville, not the rally shown in the ad. The Charlottesville Daily Progress editorialized that Allen's ad 'is wrong, wrong, wrong. Wrong because it drops the tone of the campaign to a new low. Wrong because it oversimplifies a complicated issue. Wrong because it twists facts and video images to deliberately mislead voters.' The ad was aired because the Democrat was closing on the Republican in a traditional Republican stronghold " (Kathleen Hall Jamieson, Dirty Politics, Oxford U. Press, October 1992)


Comments? Questions? Write me at george@loper.org.