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"For
all her talk about "full speed on to the White House," there was
an unmistakably elegiac tone to Hillary Clinton's primary-night speech in
Indianapolis. And if one needed further confirmation that the undaunted,
never-say-die Clintons realize their bid might be at an end, all it took
was a look at the wistful faces of the husband and the daughter who stood
behind the candidate as she talked of all the people she has met in a journey
"that has been a blessing for me."
It was also a journey she had begun with what appeared to be insurmountable
advantages, which evaporated one by one as the campaign dragged on far longer
than anyone could have anticipated. She made at least five big mistakes,
each of which compounded the others:
1. She misjudged the mood
That was probably her biggest blunder. In a cycle that has been all about
change, Clinton chose an incumbent's strategy, running on experience, preparedness,
inevitability - and the power of the strongest brand name in Democratic
politics. It made sense, given who she is and the additional doubts that
some voters might have about making a woman Commander in Chief. But in putting
her focus on positioning herself to win the general election in November,
Clinton completely misread the mood of Democratic-primary voters, who were
desperate to turn the page. "Being the consummate Washington insider
is not where you want to be in a year when people want change," says
Barack Obama's chief strategist, David Axelrod. Clinton's "initial
strategic positioning was wrong and kind of played into our hands."
But other miscalculations made it worse:
2. She didn't master the rules
Clinton picked people for her team primarily for their loyalty to her, instead
of their mastery of the game. That became abundantly clear in a strategy
session last year, according to two people who were there. As aides looked
over the campaign calendar, chief strategist Mark Penn confidently predicted
that an early win in California would put her over the top because she would
pick up all the state's 370 delegates. It sounded smart, but as every high
school civics student now knows, Penn was wrong: Democrats, unlike the Republicans,
apportion their delegates according to vote totals, rather than allowing
any state to award them winner-take-all. Sitting nearby, veteran Democratic
insider Harold M. Ickes, who had helped write those rules, was horrified
- and let Penn know it. "How can it possibly be," Ickes asked,
"that the much vaunted chief strategist doesn't understand proportional
allocation?" And yet the strategy remained the same, with the campaign
making its bet on big-state victories. Even now, it can seem as if they
don't get it. Both Bill and Hillary have noted plaintively that if Democrats
had the same winner-take-all rules as Republicans, she'd be the nominee.
Meanwhile, the Clinton campaign now acknowledges privately:
3. She underestimated the caucus states
While Clinton based her strategy on the big contests, she seemed to virtually
overlook states like Minnesota, Nebraska and Kansas, which choose their
delegates through caucuses. She had a reason: the Clintons decided, says
an adviser, that "caucus states were not really their thing."
Her core supporters - women, the elderly, those with blue-collar jobs -
were less likely to be able to commit an evening of the week, as the process
requires. But it was a little like unilateral disarmament in states worth
12% of the pledged delegates. Indeed, it was in the caucus states that Obama
piled up his lead among pledged delegates. "For all the talent and
the money they had over there," says Axelrod, "they - bewilderingly
- seemed to have little understanding for the caucuses and how important
they would become."
By the time Clinton's lieutenants realized the grave nature of their
error, they lacked the resources to do anything about it - in part because:
4. She relied on old money
For a decade or more, the Clintons set the standard for political fund-raising
in the Democratic Party, and nearly all Bill's old donors had re-upped for
Hillary's bid. Her 2006 Senate campaign had raised an astonishing $51.6
million against token opposition, in what everyone assumed was merely a
dry run for a far bigger contest. But something had happened to fund-raising
that Team Clinton didn't fully grasp: the Internet. Though Clinton's totals
from working the shrimp-cocktail circuit remained impressive by every historic
measure, her donors were typically big-check writers. And once they had
ponied up the $2,300 allowed by law, they were forbidden to give more. The
once bottomless Clinton well was drying up.
Obama relied instead on a different model: the 800,000-plus people who
had signed up on his website and could continue sending money his way $5,
$10 and $50 at a time. (The campaign has raised more than $100 million online,
better than half its total.) Meanwhile, the Clintons were forced to tap
the $100 million - plus fortune they had acquired since he left the White
House - first for $5 million in January to make it to Super Tuesday and
then $6.4 million to get her through Indiana and North Carolina. And that
reflects one final mistake:
5. She never counted on a long haul
Clinton's strategy had been premised on delivering a knockout blow early.
If she could win Iowa, she believed, the race would be over. Clinton spent
lavishly there yet finished a disappointing third. What surprised the Obama
forces was how long it took her campaign to retool. She fought him to a
tie in the Feb. 5 Super Tuesday contests but didn't have any troops in place
for the states that followed. Obama, on the other hand, was a train running
hard on two or three tracks. Whatever the Chicago headquarters was unveiling
to win immediate contests, it always had a separate operation setting up
organizations in the states that were next. As far back as Feb. 21, Obama
campaign manager David Plouffe was spotted in Raleigh, N.C. He told the
News & Observer that the state's primary, then more than 10 weeks away,
"could end up being very important in the nomination fight." At
the time, the idea seemed laughable.
Now, of course, the question seems not whether Clinton will exit the
race but when. She continues to load her schedule with campaign stops, even
as calls for her to concede grow louder. But the voice she is listening
to now is the one inside her head, explains a longtime aide. Clinton's calculation
is as much about history as it is about politics. As the first woman to
have come this far, Clinton has told those close to her, she wants people
who invested their hopes in her to see that she has given it her best. And
then? As she said in Indianapolis, "No matter what happens, I will
work for the nominee of the Democratic Party because we must win in November."
When the task at hand is healing divisions in the Democratic Party, the
loser can have as much influence as the winner." (Karen Tumulty,
Time Magazine, May 8, 2008)
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